If you haven’t heard, Looker Studio has actually changed the well-known Google Data Studio brand name.
While Google Data Studio made reporting easier for many online marketers, it definitely had its constraints.
As a brand’s marketing strategy develops and ends up being more complex, so does the elegance of its reporting needs.
If you’re anything like me, you’re likely tired of spending hours upgrading the same spreadsheets each month.
Sometimes, more time is invested pulling a report than offering real insights.
When this happens, we’re doing a disservice by spending more time “doing” and less time really evaluating the information.
There has to be a much better method, right?
This extensive Looker Studio guide will teach you how to create and customize action-oriented reports based on your own data.
What Took Place To Google Data Studio?
Originally presented in beta mid-2016, Google Data Studio is a free information visualization tool.
Many marketers have used this tool for several years to unify and visualize data sets from multiple channels.
But now, you’ll observe that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Data Studio product to be named Looker Studio in October 2022.
In their official announcement, Google mentioned:
“We are unifying our business intelligence item household under the Looker umbrella, uniting Looker, Data Studio, and core Google innovations like artificial intelligence (AI) and artificial intelligence (ML). Looker Studio is still complimentary, and has the very same features as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (formerly Data Studio) syncs all of your data sources into one unified reporting experience.
It enables users to create helpful and visual dashboards that are easy to interpret, share, and customize.
Basically, Looker Studio helps exceed data visualization. It’s intended to assist online marketers make more data-driven choices for their customers and brands alike.
Presently, Looker Studio supports over 800 various data sources, in addition to 600+ information connectors.
Looker Studio Vs. Data Studio
While Looker Studio promotes many of the same features as the previous Data Studio, the new name likewise brings brand-new functions.
- Free version and Pro variation (paid).
- Various modeling method (LookML).
- Looker combination with Google Sheets.
- More versatile information modeling features.
- Supports 50+ SQLs and databases.
- Merging features from different data sources.
One of the crucial distinctions in between Looker and Data Studio is the method information is designed. Looker Studio uses LookML (Looker Modeling Language).
The second essential difference that many online marketers will gain from is the new and better data combining functions from Looker.
In Data Studio, it permitted data sources to be mixed.
However, the most significant drawback of this was that the blending feature was based on a left outer sign up with and often didn’t mix information in such a way that marketers required.
It was a tiresome procedure that left numerous to invest more time by hand importing their data into a Google Sheet, then connecting that source to Data Studio.
Sounds discouraging, ideal?
Looker Studio, on the other hand, needs SQL databases to incorporate any source. This means that raw information is passed into a database, making it much easier for Looker to combine data from different sources.
The outcome? A faster, more significant way to envision information from all your different marketing sources in an easy-to-digest format.
Beginning With Looker Studio
There are a few essential areas to ensure your first Google Looker Studio report is a success. These include:
- Picking a design template or control panel.
- Connecting data sources.
- Choosing metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to pick a design template.
To gain access to Looker Studio, see Looker Studio using your chosen Google Account. This ought to be the account that you access your Google Analytics, Browse Console, Google Ads, etc.
Looker Studio supplies a wide array of templates to get you started.
If you’re new to Looker Studio, it is very important to pick a design template based upon the type of data being portrayed.
Screenshot from Looker Studio, December 2022 With any design template, you have the capability to customize products and typefaces to develop a more consistent report. The appeal of these reports is that several pages can be added. Don’t seem like your whole marketing story requires to be
shown on one page! Every customer has different requirements, and their reporting ought to be no different. The most efficient path I have actually found is to utilize and tweak different control panels based upon who the
intended audience is. For instance, I might produce a different control panel or report page if I’m talking to a CMO vs. an Item Marketing Supervisor. Why?
Depending on the role of who you’re talking with, they will understand and analyze data in various ways.
A CMO, for example, doesn’t require to know the “in the weeds” information. They wish to know what channels are working, what’s not, and if they’re on track to fulfill their objectives.
Link A Data Source
Now that you have actually picked a template, it’s time to connect your data sources.
To include an adapter to your template, go to Resource on top navigation, then click Manage included data sources. Then, you’ll click + Add An Information Source.
Screenshot from Looker Studio, December 2022
There are presently 24 various Google ports, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.
Nevertheless, you’re likely using other platforms like social media, third-party tools, CRM systems, and more.
For those non-Google connectors, Looker Studio can connect over 650 various data sources from their partner connectors!
Screenshot from Looker Studio, December 2022 By using the ports, it takes the manual tasks and syncs all data for you! It ‘d be impossible to list all the available information sources here, however a few of the main ones I have actually utilized in the past consist of: Supermetrics ports for: Buy Facebook Verification Badge+Buy Instagram Verification Badge Insights. Microsoft Marketing. Ad +Google Analytics
- Data. Position Tracking.
- And many more.
- SEOMonitor. CallRail.
Remember that many of them: Extra cost. Can slow down reports. Metrics are in some cases deprecated,
- implying it is important
- to remain on top of any modifications to your report and rebuild metrics if needed. When adding an information source, you’ll be asked to authorize the connection between accounts.
Picking Metrics That Matter Mentioning metrics– they matter. Let’s be genuine, the worst is when clients open reports and
see a complete data dump. While Looker Studio is completely adjustable, this does not indicate we ought to be showing all metrics available. Does your client care about return on advertising invest (ROAS)? Make certain to include
metrics such as invest and income. How about total brand name awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By conveying the appropriate metrics and insights based upon objectives, it reveals the client that you are listening to them. A win-win for everybody!
How To Edit A Report
Now that you have actually connected your data sources, it’s time to personalize that report!
Let’s review this Google Advertisements design template as an example.
Initially, you’ll wish to make certain you’re in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can begin tailoring your report by using the information field sets on the right-hand side.
If you’ve picked a design template like the one above, the first step is to alter the data source for each chart you wish to select.
Screenshot from Google Advertisements, December 2022 From there, you can choose from any of the different
data fields from your chosen information source to change any visualization. Not just can you develop and edit charts and tables in Looker Studio, however the ability to choose the look of a report is a game-changer for customers. It offers a sense of consistency throughout a company.
A couple of ways to personalize the design of your report consist of: Typeface and background color. Changing contrast metric colors. Text padding to line up either
The style changes will apply to all selections. Another time-saver! In this example, I altered the report background
, scorecard colors, and label font styles to develop brand name basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An In-Depth Guide To Get Going With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will take some time, experimentation, and persistence to
produce a report visual that fulfills your reader’s expectations. Don’t get dissuaded along the way! Adding Report Filters An efficient way to group numerous visualizations together is by adding report and page filters. For instance, if you desired all tables and charts to alter when modifying the date variety, you might add a Date Range icon and set it to “Report Level.”
This indicates that if the report is consisted of numerous pages, whenever the date variety is upgraded, all chart data updates along with it.
For instance, if you wished to dive into Campaign Type performance, there’s a filter for that!
Simply navigate to the toolbar and select Include a control > Drop-down list and include the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Pick different filters for your data to drill down more granularly."/ > This allows you to filter the data on that specific page by campaign type.
For example, if you wished to demonstrate how Search performs compared to Buy YouTube Subscribers, you ‘d pick from the dropdown in
that filter. By default, filters added are at a page level. If you want to make the filter report-level( meaning the filter would appear on each page of your report), merely right-click the filter and select Make report-level.
Produce A Chart
If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to produce a chart from scratch.
The advantage of developing a custom-made chart is that you’re in complete control from the start of visualizing precisely what matters most.
The first step is to consider who will be reading this report. Keep in mind to include what information is important to them.
Your chart should tell a story, and it depends on you to imagine that effectively.
For example, you might wish to add an “Introduction” table that incorporates the primary metrics or essential performance indicators (KPIs) that matter to them.
To create a chart, click “Insert,” which will show you all the different charts to choose from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- Much more.
In this example
, I wish to select an easy bullet chart to contribute to my CMO Summary page. The objective of this chart is to show if we fulfilled our
monthly goal of app installs. The primary step is to pick the metric you’re measuring. In this case, I selected” Installs.” To make this bullet chart effective, you require to include your target/goal. Ensure to examine the box that says”Show Target.”Then, I input different range limitations to show the progress.
I kept the last range the same as the target worth. You can likewise put the last variety as a higher worth than your target, specifically if you exceed that target value.
So, what does this chart state? It represents that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to striking their goal however didn’t quite make it.
In some cases basic charts are all you need to represent the required information. Like all other components of Looker Studio, you can customize the design of any chart, table, or component as I did above.
The following options are available for sharing a Looker Studio report:
- Welcome individuals.
- Set up e-mail shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An Extensive Guide To Begin With Looker Studio(The New Google Data Studio)"
/ > If you wish to welcome people to access the report in genuine time, it’s important to examine the share settings. To add someone by means of e-mail, it should be a Google account email. They can be added as a “Audience”or an”Editor.”
- Another data safety measure Looker Studio included was how links to the report can be shared. You can choose from: Restricted. Only individuals who you have shared the report with can open the link. Unlisted. Anyone on the internet with the link can see(or edit– choose this setting thoroughly). Public. Anybody on the internet with the link can discover and see(or edit– choose this setting thoroughly).
Another cool function Google added is the option to limit sharing in the following choices. In the share settings, click the”gear”icon in
- the right-hand corner: Prevent editors from altering access and adding brand-new individuals.
- Disable downloading, printing, and copying for viewers.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="A Thorough Guide To Get Going With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)"/ > I usually suggest checking the very first box to prevent editors from altering gain access to or adding new people.
By doing so, it allows us to keep control of the report settings and the integrity of report changes.
Start With Looker Studio Now
Hopefully, this intro to Google Looker Studio will empower you to feel more positive in developing individualized reports for your clients and brand names.
Included Image: RomanR/SMM Panel