Twitter is introducing Blue For Company, a brand-new version of Blue Verified created to identify brand accounts from individual accounts.
In addition to a gold checkmark, Blue For Service comes with a square profile picture and the ability to connect any affiliated Twitter accounts.
When service accounts designate their affiliated accounts, such as personal Twitter accounts of employees, the affiliate gets an extra badge next to their confirmed checkmark.
The image at the top of this page shows an example of a Twitter employee’s account, which has a blue checkmark and a badge with Twitter’s logo.
In a post, Twitter supplies numerous examples of how brands can use Blue For Business:
“By creating this connection, we’re making it possible for services to develop networks within their own companies– on Twitter. Companies can affiliate their management, brand names, support deals with, workers or groups. Journalists, sports team gamers or motion picture characters can all be associated. You call it, we got it. Each affiliate will be confirmed and formally connected to their moms and dad handle based upon a list provided by the moms and dad business. We will share any new requirements, rates or process as we upgrade them.”
Despite how Twitter tries to spin it, there’s little doubt that Blue For Business is designed to offer more memberships.
If your brand name and its affiliates are at risk of impersonation on Twitter, having everyone validated and linked under the exact same moms and dad account might be beneficial.
However, without additional details, it isn’t simple to measure this service’s value to businesses.
To that end, we don’t understand just how much it will cost companies, as signups aren’t open yet.
Twitter is piloting Blue For Organizations with select accounts and will make the service broadly available next year.
Included Image: Screenshot from business.twitter.com/en/blog/twitter-blue-for-business.html, December 2022.