Posted by Marketers around the globe today began their weekly regular with a huge problem accessing Google Ads.
Word rapidly spread throughout Twitter and LinkedIn, with confirmation from others that this isn’t an intermittent concern.
Google Status Control Panel Validates Failure
From the Google status control panel, the failure was validated today, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Ads, January 2023 Since
midday CST, the concern has still not been fixed. Google Ads Liason Ginny Marvin likewise took to Twitter to verify the problem: We’re examining reports of an issue with Google Ads. We will provide more details soon. The affected users are unable to access Google Advertisements. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers required to LinkedIn and Twitter to voice their concerns.
Why This Matters Marketers can not handle or enhance their
accounts without
appropriate access to Google Advertisements. Much more, Google Ads are still serving to users, however online marketers can’t see or react to real-time performance. When marketing dollars are at stake, this is a big problem for companies of any size. If you’re utilized to weekly reporting, that’s another job you will not be able to do up until the
Google Ads issue is resolved. This blackout is inconvenient for Google after their layoff announcement of 12,000 workers on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers respond to Google Advertisements outage on LinkedIn."/ > While this outage is more likely an unforeseen coincidence to Google Advertisements, marketers were quick to put it together.
Summary
Google Ads is still down for numerous users since Monday afternoon. After the Friday statement of 12,000 Googlers, concerns have emerged if these layoffs have impacted the innovation and staffing that manages these platforms.
This is a developing story and will update as Google provides more information.
Included Image: Stmool/SMM Panel