How to Earn money as a Freelance Social Media Manager [2023]

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Whether you are aiming to start a side hustle or a brand-new profession modification, working as a freelance social media manager can supply you with freedom while still dealing with jobs you are enthusiastic about.

However it’s difficult to know where to start, and you may have more concerns than responses on how to earn money as a social networks supervisor. Let’s examine what you need to get going.

Oh, and if you wish to hear guidance from our own internal social networks team here at SMM Panel on how to become a social networks manager, see this video:

Reward: Customize our free, expertly designed resume templates to land your dream social networks task today. Download them now.

Who is a freelance social media manager?

A freelance social media manager is a social networks specialist worked with by clients who want to outsource their social strategy and execution.

Generally, freelance social media supervisors deal with several companies and clients at a time.

Providers commonly offered by freelancer social networks managers can include:

  • Social network strategy
  • Producing and managing content calendars
  • Content development (photography, style)
  • Content composing
  • Scheduling and publishing posts
  • Neighborhood management (engaging with fans, answering DMs and remarks)
  • Analytics and reporting

9 skills that freelance social networks supervisors must have

If you wish to follow the freelance course, you’ll require to cultivate entrepreneurial skills on top of your social networks management competence.

You may be excellent at getting results for your customers, but you can wind up struggling if your organization procedures aren’t strong.

Here are 9 abilities you ought to develop if you wish to end up being an effective social media manager.

Material writing

Social network has actually grown more visual in recent years, but a great caption goes a long way in developing an engaged community.

Freelance social networks supervisors must be good at copywriting and modifying, as the most effective social networks posts are short, snappy, and amusing.

Material creation

A freelance social media manager wears many hats, and content creation is no exception. Oftentimes, you may be expected to produce graphics, Buy TikTok Verification Badge videos, or photography.

You don’t need to be a Photoshop specialist, either. Tools like Canva make design incredibly easy with design templates tailored for social media posts.

Whether you’re tape-recording videos for Buy TikTok Verification Badge or taking photos for Buy Instagram Verification Badge, you require a smart device capable of recording content and modifying it for various social media platforms. Each platform has its own image and video specs, so make sure you’re producing content that fits.

Neighborhood management

There are a lot of people connecting with a brand’s social media pages. From DMs, comments, and reviews, a social networks manager might be expected to respond to each message.

It’s time-consuming, and many brands outsource this element of social media management. Great community management requires being organized and careful (ensuring no client service problems are missed out on), following the brand name’s tone of voice standards, and having real interactions with the neighborhood.

Analysis and reporting

This is a big one. Social media network supply a lot of information, and your customers will anticipate you to be able to gather and analyze it. You need to be able to sort through the numbers to find actionable insights.

You’ll likely need to offer a regular monthly report to show your customers the results of your campaigns. (Psst, here’s a free social networks report design template.)

Your social reports ought to lay out the outcomes of your work, highlighting audience growth, engagement rates, reach, and direct sales/conversions, if relevant.

Presentation and sales

As part of your freelance company, you need to have the skills to pitch and offer your services to potential clients. This is probably an ability you didn’t need in your corporate life as a social networks supervisor, however it’s essential as a freelancer.

One of the most difficult things about freelancing? Customer projects can end, and you might not have brand-new clients lined up to take their spots. Getting proficient at freelancing ways finding out how to keep your eyes open for new chances.

Pitching and offering your social networks services will end up being more comfy the more you practice.

Client relationship management

Improving your relationships with your customers can grow your business. After all, if your client likes dealing with you, then opportunities are they’ll continue to send work your way. They might even refer you to others in their network or provide a review for your site.

Structure and maintaining customer relationships is important to being a successful social networks supervisor. While your present clients are essential, you do not wish to disregard other relationships. You’ll want to keep tabs on your possible customers and past customers and let them understand if you have schedule.


Social network supervisors need to have their fingers on the pulse of the current trends. This can suggest whatever from memes to current events. Without this viewpoint, social networks projects can look outdated or not appropriate.

For instance, Wendy’s used the timing of the FIFA World Cup 2022 to promote an unique prize for the winners of the USA vs. England video game. The winning nation scored complimentary fries in the Wendy’s app.

Considering that the game ended in a draw, both countries secured free fries (or chips for the English).

Project management

Organization is another essential skill for freelance social networks supervisors. Not just do you require to manage content calendars, however you also require to monitor your own service. While you may have worked with job managers in past functions, going self-employed ways taking on this task yourself.

You’ll need a social networks management workflow to guarantee possessions are delivered on time and authorized by your customers. You’ll also require a procedure to ensure your billings are getting delivered and paid.

Marketing and strategy

Comprehending marketing methods and how they will affect your social networks campaigns are non-negotiable abilities. You may be responsible for creating a social media marketing strategy that lines up with the client’s service goals– and even if you aren’t creating the technique, you’ll likely be following someone else’s.

Every social media post requires careful reflection on how it helps grow the client’s service. Strategic believing turns a social media post into engaging material.

How to end up being a freelance social networks supervisor in 2023

Step 1: Establish your service

Prior to you can work as a freelance social media manager, you need to consider what you need to do lawfully to set up a business.

This will vary depending on national and regional laws, however may consist of:

  • Choosing which kind of business you ought to register (such as a sole proprietorship or a minimal liability company).
  • Registering your business name (which requires to be distinct); check hallmark databases if you want the choice to trademark your brand in the future.
  • Signing up for a tax number (not all freelancers require one, so be sure to investigate the criteria for your scenario).
  • Getting your organization license (which normally needs to be renewed annually).
  • Developing an organization bank account (optional, check with an accounting professional).

Along the method, you may want to seek advice from a tax expert to figure out just how much of your profits you need to reserve for taxes. They may also have the ability to offer guidance on which company type would best fit your requirements.

You may likewise wish to create a company email and social media accounts (or at least reserve the manages for your company name, in case you decide to construct them up later on). This will work when you begin marketing your business more openly and require to develop a brand name.

Step 2: Construct a portfolio

As soon as you’ve looked after the legal element of freelancing, you ought to think about developing a portfolio to show your competence.

There are a few various methods to display your professional portfolio. Some concepts include:

  • Structure a website
  • Utilizing your LinkedIn profile
  • Developing PDF files
  • Using a Google Folder to save your case studies

If you’ve only worked full-time business functions, you can use tasks and examples from those functions to develop your portfolio. Simply make certain you concentrate on the social media marketing methods you have actually contributed to and the results for which you were responsible.

Step 3: Rate your services

Rates your services is probably one of the most agonizing parts of a freelancer, especially if you are new and uncertain of what is a reasonable rate. There are numerous aspects to consider, including your wanted income, business expenses, taxes, and more.

We discuss some benchmark rates below, but you ought to consider connecting with fellow freelance social media supervisors to find out what they are charging for their services. Doing your own main research can assist you establish a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the fun part: landing your first customers. No matter how skilled you are as a social media supervisor, you require to put yourself out there for customers to understand you’re offered as a freelancer.

Here are a few ideas to help you begin:

  • Networking events. Networking occasions are an excellent way to put yourself out there and satisfy brand-new people. If you have a particular niche, you may wish to attend occasions where you can fulfill people from that industry. And don’t forget your fellow freelancers. They can offer important insights into working as a freelancer and may even advise you to their clients.
  • LinkedIn. An enhanced LinkedIn profile can assist clients find you and ask about your services. You can add portfolio pieces to your profile and network with peers on the platform.
  • Social network groups. Lots Of Slack and Buy Facebook Verification Badge groups frequently have channels where members can share self-employed social media jobs. It’s also a great place to track patterns and network with other freelancers.
  • Word of mouth. Past and current clients can become a great source of referrals. Once you’ve worked with a delighted customer, let them know that you’re open to recommendations as they frequently understand other friends/contacts like themselves.
  • Material marketing. If you want to construct a longer-term stable source of client recommendations, think about starting a newsletter, blog, or Buy YouTube Subscribers channel. Your content needs to cover topics prospective customers would have an interest in (such as “social networks suggestions for [your target market]) and include a CTA discussing your freelance social media services.

Step 5: Establish extra skills

Structure associated abilities can make your resume stand apart and may make customers employ you.

Here are some skills to think about working on:

  • Influencer marketing
  • Paid social marketing
  • Videography
  • Online track record management
  • Content repurposing

2023 social networks freelance rates

Prices your freelance social networks work can be challenging due to the fact that there are many variables to consider. Your social networks management rate need to be based upon your experience, worth, business expenses, and your customer’s budget plan and scope of work needed.

It likewise depends upon what the customer needs for social media. For example, a customer might desire an Buy Instagram Verification Badge method, but they might likewise ask for content development, post scheduling, month-to-month analytic reports, and community management.

Before you give a potential client a quote, it assists to understand what they need.

Setting up a discovery call can enable you to ask questions about the client’s business design, target clients, marketing budget plans, KPIs, and any history of working with freelance social media supervisors to reveal prospective red flags. It likewise helps the customer learn more about you and validate you’re a good suitable for the task.

So what are the rough estimates for how much a freelance social networks supervisor charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Average annual pay: $52, 613 Typical per hour rate:
  • $25.29 per hour Majority of wages range: $36,000-$ 60,500 Top earners(90th percentile): $ 84,500 annually

Based on the scope of work, you also need to decide if you will charge a hourly rate, month-to-month retainer, or another plan (i.e. % of income per lead produced).

Monthly retainers are best for long-term tasks and will conserve you great deals of time you would otherwise spend on time tracking.

6 suggestions and finest practices for freelance social media supervisor

Always keep your resume approximately date

Resumes aren’t constantly needed by possible clients. Typically a strong portfolio and recommendations are enough. But sometimes they ask, so it’s great to have actually an updated resume readily available. You can utilize our totally free social media manager resume design templates to get started.

Hint: You may also wish to collect testimonials from past and present clients to improve your track record. You can also develop case studies to promote your knowledge.

Communicate with your customers

The very best method to grow a sustainable business is to secure continuous tasks or retainers. Considering that social media is an ongoing requirement, your customer most likely wants you to manage it month-to-month. But this can just take place if they trust you. Part of that trust is communication.

As a freelance social networks supervisor, strong communication is your responsibility. In case of any hold-ups, be timely and transparent. Creating an extraordinary customer experience is the best method to keep current clients (and perhaps even earn a referral or 2!).

Understand invoicing and taxes

Constantly make sure to sign written contracts with brand-new clients, which ought to include your preferred payment terms and charges for late payments. A common payment term is one month.

You may want to get invoicing software application to send professional billings with due dates and automatic tips for payment. Some accounting software application likewise consists of invoicing together with tracking expenses.

Don’t forget to set aside a portion of your money for taxes. The quantity of money you need to conserve will depend on your regional laws, so it’s best to consult an accountant to determine the tax rate.

Usage social networks management tools to conserve time

Purchasing tools can assist you save time while dealing with social networks management.

A social media management tool like SMM Panel permits you to arrange posts, create analytics reports, and react to comments and DMs, all from one dashboard. And, reward, you can ditch the spreadsheets because you will not require them to spot trends or extract insights.

Learn more about how SMM Panel can assist you easily deal with numerous customers’ social networks accounts:

Save time managing your social networks presence with SMM Panel. Release and arrange posts, find pertinent conversions, engage your audience, step outcomes, and more– all from one dashboard. Try it free today.

Get going

With files from Laura Wong.