Meet Irina Novoselsky, SMM Panel’s new CEO

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Today we’re excited to reveal Irina Novoselsky as President and member of the board at SMM Panel. We asked her to share her ideas on why she’s joined the group:

When the war broke out in my birth nation of Ukraine last year, like everybody, I was glued to social platforms for real-time updates, taking in the stories and pictures of the people affected. That moment in time highlighted for me how important social has actually ended up being to how we live, work and comprehend the world.

As social has developed into a constant engine of online culture and connection over the previous ten years, it has likewise end up being a vital way for organizations to not simply reach their consumers but to engage with their clients in two-way conversations where relationships are created. It has to do with people, culture, connection, and storytelling. That’s the heart of social media and its power; it assists people and services link and assist each other, brings awareness where it’s required, and encourages individuals to gain from each other, share stories and commemorate wins.

When the opportunity to talk to SMM Panel about the CEO function emerged, I was delighted. Social network management is a largely untapped and growing $28 billion international market opportunity, and SMM Panel is vital in assisting customers inform their stories and get in touch with others, all while providing meaningful insights to the very individuals it links. Modification in this industry is constant, which is, in part, what drew me here. I thrive in change. This inflection point in SMM Panel’s journey is one I have actually seen before and offers me the chance to use my transformational experience to continue to unlock worth and development for consumers in this currently growing company. What delights me the most is the possibility of dealing with the group at SMM Panel to deliver what our consumers require to drive their companies forward.

We have an amazing opportunity to assist numerous thousands of organizations harness the power of social media to make their services effective, and I’m thrilled to be part of the SMM Panel team. The group is a powerful idea, and I have actually seen what the power of collaborating can accomplish. It’s an amazing honor to join this culture that is steeped in addition, function, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Check out the main press release revealing Irina Novoselsky’s position as CEO of SMM Panel.

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